Open to opportunities · Pune
I design for Insurance

Senior UX/UI Designer & Product Designer

6.5+ years designing enterprise digital products across Insurance, Healthcare, SaaS, and Digital Commerce. I turn complex workflows into clear, accessible experiences — grounded in HCD, Nielsen's Heuristics, and measurable outcomes.

Completed HFI CUA successfully · Available for Pune based, full-time opportunities

Apurva Deshpande — Senior UX/UI Designer
6.5+
Years of experience
400+
Designers mentored
60%
Workflow efficiency gain
10
Appreciations received
13
Certifications & continued learning

Design Process

Research first, design second

My process is rooted in understanding users before touching Figma. Every decision is traceable to data, not intuition alone.

01
Empathise
User research & interviews, stakeholder meetings, heuristic audits, and analytics review to deeply understand users and frame the real problem.
02
Define
Affinity mapping, personas, JTBD, and journey maps to align teams on what problem is worth solving and for whom.
03
Ideate
Brainstorming, concept sketching, IA and user flows to explore a wide solution space before committing to a design direction.
04
Prototype
Wireframes to high-fidelity prototypes in Figma — design systems, responsive layouts, and interaction specs ready for dev handoff.
05
Test
Usability testing, A/B experiments, post-launch analytics, and iteration cycles to validate decisions and continuously improve.

Work

Case studies

Enterprise UX projects where research-led design decisions delivered measurable outcomes for real users.

Enterprise Procurement & Financial Workflow Platform Dashboard
FinTech B2B SaaS Enterprise Procurement E-Invoicing
Enterprise Procurement & Financial Workflow Platform
Redesigned end-to-end PR → PO → Invoice approval workflows for finance and supply chain teams. Research with ~50 users revealed 75% lost invoice visibility and 60% had no budget oversight — solved by unifying fragmented flows into a single, role-aware dashboard with a configurable approval matrix.
6→3
Workflow steps
50%
Step reduction
6
User roles designed
View case study →
Vendor · OEM · FinTech
Advance Shipping
Notification
In transit GRN done Discrepancy
Enterprise FinTech AI-assisted
Advance Shipping Notification (ASN)
Vendor-to-OEM shipment and invoice automation — taken from requirements to a dev-ready front-end in 2 months, as sole designer, using AI to compress research, wireframing, and delivery cycles.
2 mo
Design to dev
9
Workflow screens
Solo
Designer
View case study →
Manipal University Landing Page Redesign
EdTech Landing Page Freelance
Manipal University — Landing Page Redesign
Redesigned the university's marketing landing page to improve information architecture, rationalise CTAs, and increase student enquiry conversions. Tested with real users across two design rounds.
32K+
Programme views
600+
Enquiry forms
96%
Task success
View case study →
Multilingual Insurance Web Application Dashboard
Insurance Multilingual Web App
Multilingual Insurance Web Application
Led end-to-end UX for a multilingual insurance platform, expanding accessibility across regional languages and significantly improving discoverability and task completion for diverse user segments.
↑40%
User reach
Multi-lingual
Accessibility
Case study coming soon
AuraBed Hospital Operations & Bed Management System — Command Center UI
Healthcare Hospital Operations Enterprise
AuraBed — Hospital Operations & Bed Management
Designed a real-time capacity command centre for a 280-bed hospital — live bed board across 4 wards, ED transfer triage, AI-powered bed matching, housekeeping Kanban, and predictive discharge timeline driven by EHR data.
280
Beds tracked
4
Ward types
Real-time
EHR + RTLS feed
View case study →

Skills

What I bring

UX Strategy & Research
User Journey Mapping Information Architecture Heuristic Analysis Usability Evaluation Interaction Design Wireframing & Prototyping Task Flow Optimisation
UX / UI Design
Design Systems Enterprise UX Accessibility (WCAG 2.1) High-Fidelity UI Responsive Design
AI-Driven Design & Collaboration
AI-Assisted Design Workflows Prompt Engineering Agile Product Development Design Handoff with Engineering Cross-functional Collaboration
Tools I work with
Figma
Proto.io
Adobe XD
Miro
JIRA
Notion
Webflow
Domain exposure
Insurance Healthcare SaaS / B2B Digital Commerce Enterprise ERP EdTech / LMS Legal Services

Professional Experience

Career journey

Nov 2021 – Present6.5+ yrs
Senior UX/UI Designer
IQ Innovation Hub LLP · Pune
  • Led end-to-end UX for a multilingual insurance web application, expanding user reach by 40% through improved accessibility.
  • Redesigned field survey iPad workflow, reducing task completion time by 60% via interaction flow restructuring.
  • Designed E-Invoicing and Supplier Portals to streamline procurement operations for enterprise stakeholders.
  • Collaborated with Product, Engineering, and Business teams in Agile sprints for scalable UI delivery.
  • Utilised AI-assisted design workflows to accelerate prototyping and reduce design-to-development turnaround.
Aug 2021 – Nov 20213 months
UX/UI Designer
EBiz India Pvt Ltd · Pune
  • Designed enterprise web platforms for healthcare and legal services domains.
  • Developed hospital management system UX improving workflows for patient records and billing.
  • Designed UX for a legal documentation platform serving NRI clients in the US market.
  • Collaborated closely with engineering teams to ensure design feasibility and implementation quality.
2012 – 20219 yrs
UX/UI Design Mentor & Product Contributor
EDIT Systems Pvt Ltd · Pune
  • Mentored 400+ aspiring designers in UX/UI principles aligned with industry practices.
  • Contributed to ERP and LMS product UX improvements.
  • Supported curriculum design and structured UX learning programs.
Get in touch

Open to
the right role
in Pune

Whether you're hiring for Senior UX, Product Design, or a UX Lead role — I'm happy to have an honest conversation about fit.

Open to new opportunities
Roles I'm looking for
Senior UX/UI Designer
Product Designer
UX Lead
Design Lead (Enterprise / B2B)
Preferences
Pune-based · Full-time preferred · Enterprise or product-led companies · Cross-functional Agile teams
View Behance Portfolio