Apurva Deshpande · Senior UX/UI Designer

Open to opportunities · Pune

I design for Insurance

Senior UX/UI Designer & Product Designer

6 years designing enterprise digital products across Insurance, Healthcare, SaaS, and Digital Commerce. I turn complex workflows into clear, accessible experiences — grounded in HCD, Nielsen's Heuristics, and measurable outcomes.

Completed HFI CUA successfully · Available for Pune based, full-time opportunities

View case studies Get in touch

Apurva Deshpande — Senior UX/UI Designer

Years of experience

400⁺

Designers mentored

60^%

Workflow efficiency gain

Appreciations received

Certifications & continued learning

Design Process

Research first, design second

My process is rooted in understanding users before touching Figma. Every decision is traceable to data, not intuition alone.

Empathise

User research & interviews, stakeholder meetings, heuristic audits, and analytics review to deeply understand users and frame the real problem.

Define

Affinity mapping, personas, JTBD, and journey maps to align teams on what problem is worth solving and for whom.

Ideate

Brainstorming, concept sketching, IA and user flows to explore a wide solution space before committing to a design direction.

Prototype

Wireframes to high-fidelity prototypes in Figma — design systems, responsive layouts, and interaction specs ready for dev handoff.

Test

Usability testing, A/B experiments, post-launch analytics, and iteration cycles to validate decisions and continuously improve.

Work

Case studies

Enterprise UX projects where research-led design decisions delivered measurable outcomes for real users.

FinTech B2B SaaS Enterprise Procurement E-Invoicing

Enterprise Procurement & Financial Workflow Platform

Redesigned end-to-end PR → PO → Invoice approval workflows for finance and supply chain teams. Research with ~50 users revealed 75% lost invoice visibility and 60% had no budget oversight — solved by unifying fragmented flows into a single, role-aware dashboard with a configurable approval matrix.

Hospitality SaaS AI-powered Multi-property

RevGuard — Hospitality Intelligence Platform

Designed end-to-end UX for a multi-property hotel management platform — covering the sign-in flow, live revenue dashboard, AI task engine, and revenue leak detection for hotel operations teams at Shreem Technologies.

Live

ADR · RevPAR · Occupancy

Healthcare Hospital Operations Enterprise

AuraBed — Hospital Operations & Bed Management

Designed a real-time capacity command centre for a 280-bed hospital — live bed board across 4 wards, ED transfer triage, AI-powered bed matching, housekeeping Kanban, and predictive discharge timeline driven by EHR data.

Skills

What I bring

UX Strategy & Research

User Journey Mapping Information Architecture Heuristic Analysis Usability Evaluation Interaction Design Wireframing & Prototyping Task Flow Optimisation

UX / UI Design

Design Systems Enterprise UX Accessibility (WCAG 2.1) High-Fidelity UI Responsive Design

AI-Driven Design & Collaboration

AI-Assisted Design Workflows Prompt Engineering Agile Product Development Design Handoff with Engineering Cross-functional Collaboration

Tools I work with

Figma

Proto.io

Adobe XD

Miro

JIRA

Notion

Webflow

Domain exposure

Insurance Healthcare SaaS / B2B FinTech Enterprise ERP EdTech / LMS Legal Services

Professional Experience

Career journey

Nov 2021 – Present3+ yrs

IQ Innovation Hub LLP · Pune

Jul 2023 – Present

Senior UX/UI Designer

Led end-to-end UX for a multilingual insurance web application, expanding user reach by 40% through improved accessibility.
Redesigned field survey iPad workflow, reducing task completion time by 60% via interaction flow restructuring.
Designed E-Invoicing and Supplier Portals to streamline procurement operations for enterprise stakeholders.
Collaborated with Product, Engineering, and Business teams in Agile sprints for scalable UI delivery.
Utilised AI-assisted design workflows to accelerate prototyping and reduce design-to-development turnaround.

Nov 2021 – Jun 2023

UX/UI Designer

Designed end-to-end UX for enterprise SaaS products across FinTech, Healthcare, and Insurance domains.
Conducted user research, IA structuring, and wireframing to define product direction from early stages.

Aug 2021 – Nov 20213 months

UX/UI Designer

EBiz India Pvt Ltd · Pune

Designed enterprise web platforms for healthcare and legal services domains.
Developed hospital management system UX improving workflows for patient records and billing.
Designed UX for a legal documentation platform serving NRI clients in the US market.
Collaborated closely with engineering teams to ensure design feasibility and implementation quality.

2012 – 20214.5 yrs + 4.5 yrs

EDIT Systems Pvt Ltd · Pune

Jun 2017 – Aug 2021

Product Design Consultant